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Ramya D rated it really liked it Jan 27, Those are all tools that a marketer can use. In Ten DeadlyMarketing Sins, Kotler covers each sin in-depth in its own chapterand offers practical, proven guidance for reversing them. To win the confidence of the heads of other departments 3. Goodreads helps you keep track of books you want to read. Dec 06, Art rated it really liked it.

Ten Deadly Marketing Sins: Signs and Solutions by Philip Kotler

Be the first to ask a question about Ten Deadly Marketing Sins. Aug 02, Leader Summaries rated it it was amazing.

The gist of it are the problems ijdicios in the titles described and some short on point solutions. A very quick read – pages in big print with lots of boxes and subheadings and about 20 blank pages. Marketing is not about social media, or search engine optimization, or even the voice of the customer. Return to Book Page.


A simple and straight forward book. Marketing’s undisputed doyen offers an unbeatable guide on what notto do As the cost of marketing rises, its effectiveness is in decline. Help the CEO craft the vision 2.

Mar 29, Lori Grant rated it it was amazing Shelves: Sarfraz rated it really liked it Mar 09, In just 2 hours, you will have a broad idea on the common mistakes of most of the brands on marketing, their effects and possible solutions.

A must-read book on marketing by Philip Kotler for the knowledge worker, manager, executive, or entrepreneur. No trivia or quizzes yet. Marketing needs to be about leading a company forward and driving business results.

Ten Deadly Marketing Sins: Signs and Solutions

Sep 22, rochdi rais rated it liked it. To view it, click here. To see what your friends thought of this book, please sign up. Jun 23, Jo Oehrlein marked it as to-read Shelves: To run the marketing department well 2. Open Preview See a Problem? Marketerswill learn how to stay market-focused and customer-driven, fullyunderstand their customers, keep track of the competition, managerelationships with stakeholders, find new opportunities, developeffective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to thefullest.

It does a good job of reminding marketer to go back to the basics of marketing. If marketing is not aligning with the CEO, then no department head should have confidence in marketing and it will not matter how well the disconnected marketing department is run.


Thanks for telling us about the problem. Truly, marketers have toshape up or watch their business go south. Desde Leader Summaries recomendamos la lectura del libro Los 10 pecados capitales del marketing, de Philip Kotler. Aug 10, Sarah rated it it was ok. His other textbooks include Principles of Marketing and management: Kotler offers a quick overview of the fundamental shortcomings firms generally are working on with regard to their overall Marketing function not just advertising and lead-gen, but the full go-to-market picture.

Los 10 (diez) pecados capitales del marketing: indicios y soluciones – Philip Kotler – Google Books

This book is not yet featured on Listopia. Packed withthe kind of marketing wisdom only Kotler can provide, this is anindispensable resource for every company-and every marketer-whowants to develop better products, better marketing plans, andbetter customer relationships.

And the company growth strategy must be based on a market focused vision of where to take the company. Ten Deadly Marketing Sins: