LIESBET VAN ZOONEN FEMINIST MEDIA STUDIES PDF
Media and Communication Studies D Level, Master Thesis. Period: 41 Liesbet van Zoonen, Feminist Media Studies (London, Sage, ), p. 5. 42 Ibid., p. Feminist Media Studies [Liesbet Van Zoonen] on *FREE* shipping on qualifying offers. Van Zoonen – feminism and patriarchy. What is the theory? Van Zoonen believes the media portray images of stereotypical women and this.
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Van Zoonen believes the media portray zonen of stereotypical women and this behaviour reinforces societal views. The media does this because they believe it reflects dominant social values what people believe in and male feminiet are influenced by this.
This is a patriarchy a society ran by men for men which dominates and oppresses women. And in this the mass media play a crucial role in socialisation in teaching us how to behave and think in ways that our culture finds acceptable.
A significant part of this socialisation process is to provide answers to questions like: What does it mean to be a woman? Of course these questions are xoonen always exactly the same but we are all familiar with the kind of gender stereotypes so often reinforced by media representations.
It is essentially a reformist approachwhich tends to see more equal gender relations being brought about by equal opportunities policies and affirmative action programs. It does not appear to question the power dimensions in society that maintain male superiority of status and female inferiority.
Feminist Media Studies
Instead it concentrates on sex role stereotypes, prescriptions of sex-appropriate behaviours, appearance, interests, skills and self-perceptions Van Zoonen, This Kiesbet Times article explains how women are still marginalised and stereotyped in films. Numerous quantitative content analysis have shown that women hardly appeared femiinist the mass media, but it depicted as wife, mother, daughter, girlfriend; as studiez in traditionally female jobs secretary, nurse, receptionist ; or as sex-object.
Moreover they are usually young and beautiful, but not very well educated Gallagher, It is thought that media perpetuate sex role stereotypes because they reflect dominant social values and also because male media producers are influenced by these stereotypes.
However the landscape of gender representation in the media has changed enormously over the last thirty years.
Today men and women are portrayed as working side by side in such settings as hospitals, schools and police stations. Radical feminists have been in the forefront of exposing male abuse of women and politicizing issues formerly considered as private, such as domestic abuse and more recently, sex tourism and trafficking in feminust.
Few media studies have been conducted from a radical perspective. The main focus is on pornography and rather polemical: Van Zoonen believes the media strategies of radical feminism are straightforward: Mass media are in the hands of male owners and producersthey will operate to the benefit of a patriarchal society. Radical media strategies have been more problematic than they seemed at first sight: Power differences, differences of opinion and interests appear to exist among women also, and are not male preserve.
There is a list below of the type of stereotypical presentations Van Zoonen believes exists in the media:. Find a depiction of a woman and look at the media language and language!
Liesbet van Zoonen, Feminist Media Studies – PhilPapers
Van Zoonen — feminism and patriarchy. What is the theory? What is the more advanced version?
Feminism can be approached in three ways: Liberal Feminism It is essentially a reformist approachwhich tends to see more equal gender relations being brought about by equal opportunities policies and affirmative action programs.
It does not appear to question the power dimensions in society that maintain male superiority of status and female inferiority Instead it concentrates on sex role stereotypes, prescriptions of sex-appropriate behaviours, appearance, interests, skills and self-perceptions Van Zoonen, Task There is a list below of the type of stereotypical presentations Van Zoonen believes exists in the media: Try completing this chart by writing the opposite word where the question mark is.
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